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  • PASSING THE BATON.
    ​BUILDING WHAT'S NEXT.

    From Expertise to Execution. 

    From Innovation to Revenue.

    Fixed-Price Consulting. Defined Deliverables. Measurable Results.


    BatonEdge helps small and mid-sized companies transform expertise, intellectual property, and ideas into scalable, repeatable, and market-ready solutions.

    From commercialization strategy and market expansion to implementation design and intellectual property monetization, we help organizations move from "we have something valuable" to "we have something that can be sold, deployed, and protected."


    We also help businesses make smarter technology decisions, evaluate vendors, replace outdated systems, adopt AI, and successfully implement solutions that drive measurable business value.


    Our difference? Fixed-price engagements with clearly defined deliverables, transparent expectations, and no open-ended consulting commitments.


    By combining business strategy, technology leadership, cybersecurity, innovation, and commercialization expertise, we provide the experience organizations need without the uncertainty of traditional hourly consulting.


    Whether you're evaluating a new vendor, modernizing technology, implementing AI, or commercializing intellectual property, you know what you're getting, what it costs, and what success looks like.


    Stop Renting Expertise.

    Build the Capability. Transfer the Expertise. Pass the Baton™.


    Schedule a Consultation

“
​We believe expertise should be transferred, not rented forever.



At Baton Edge, every engagement is designed to leave your organization stronger than when we arrived.

WHAT WE DO

MARKET ENTRY

Enter new markets with confidence. We help businesses navigate complex and regulated industries, establish strategic partnerships, overcome barriers to entry, and build scalable strategies for sustainable growth.

INTELLECTUAL PROPERTY

Turn intellectual property into competitive advantage. We help organizations identify, protect, leverage, and monetize patents, trade secrets, copyrights, trademarks, and proprietary expertise to unlock new business opportunities.

COMMERCIALIZATION & GROWTH

Transform ideas, innovation, and expertise into market-ready solutions. From productization and licensing to strategic partnerships and go-to-market execution, we create practical pathways to scalable revenue.

TECHNOLOGY ADVISORY & MODERNIZATION

Make smarter technology investments. We provide independent vendor evaluations, system replacement strategies, technology due diligence, build-vs.-buy assessments, and implementation oversight to reduce risk and maximize value.

AI & DIGITAL TRANSFORMATION

Move beyond AI experimentation to measurable business results. We help organizations assess AI readiness, identify opportunities for automation, evaluate solutions, establish governance, and drive successful adoption across teams and operations.

FRACTIONAL EXECUTIVE ADVISORY

Access senior-level expertise without the commitment of a full-time executive. From business transformation and technology leadership to commercialization strategy and execution, we provide focused guidance through fixed-price, results-driven engagements.

WHY BATON EDGE?


EXPERIENCE THAT DRIVES RESULTS

Decades of executive leadership across technology, gaming, AI, cybersecurity, intellectual property, operations, and commercialization. We combine strategic thinking with real-world execution to turn complex challenges into measurable opportunities.


FIXED PRICE. CLEAR EXPECTATIONS

No hourly surprises. No endless consulting engagements. Just transparent pricing, defined deliverables, and measurable objectives—so you know exactly what you're investing in and what you're getting.


BUILD CAPABILITY. NOT DEPENDENCY.

We don't believe great consulting should last forever. We equip your team with the strategy, tools, and expertise to execute, scale, and succeed idependently. Then, we pass the baton.

MEET THE FOUNDERS

MINDS BEHIND BATON EDGE


At Baton Edge, we believe the best business solutions come from experience, collaboration, and knowing when to bring together the right expertise.


Founded by Bart Lewin and Tonya Roedell, Baton Edge combines decades of executive leadership in business strategy, commercialization, intellectual property, technology, operations, marketing, and market expansion. Together, we've helped organizations identify untapped opportunities, launch new solutions, protect valuable innovations, and create sustainable paths for growth.

A respected gaming industry executive and entrepreneur with deep expertise in intellectual property, patents, licensing, product innovation, and strategic business growth.

Bart Lewin

MANAGING PARTNER

INNOVATION & INTELLECTUAL PROPERTY

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A seasoned executive with extensive experience in gaming, operations, marketing, regulatory strategy, market expansion, commercialization, and business transformation.

Tonya Roedell

MANAGING PARTNER

MARKET EXPANSION & COMMUNICATION

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INSIGHTS | THE BATON EDGE POINT OF VIEW

Your Patent Has Been Granted. Now What?

Protection is only the first step. Baton Edge helps turn IP into commercial value through strategy, partnerships and market execution.


Stop Renting Expertise
Our fixed-price engagements are built around defined deliverables and measurable outcomes—so you gain capability, not long-term consultant dependency.


From Pilot to Profit
A successful pilot proves the idea. Baton Edge helps bridge the gap between proof of concept and commercial scale.


Entering U.S. Gaming Isn’t a Sales Problem. It’s a Market-Entry Problem.
Success requires more than introductions. Baton Edge helps companies navigate the right markets, relationships, requirements and path to revenue.


Define the work. Deliver the outcome. Pass the baton.

Contact Us

Get in Touch with Us

You can contact us via one of the following options.

Baton Edge, LLC

Fixed-Price Consulting. Intellectual Property Strategy. Market Expansion. Passing the Baton


Bart.Lewin@BatonEdge.com

Tonya.Roedell@BatonEdge.com

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